Online Marketing

Google AdWords – It all makes sense

I could hardly sleep last night, thinking of Google AdWords. (Yes, Google Analytics sometimes keep me awake too…)

Yesterday evening at Griffith College Dublin, our lecturer Keith Feighery brought us through a lab on Advanced Google AdWords. Like a light switching on, it all suddenly made sense (at 2am), and I couldn’t wait to start designing campaigns.

This is remarkable, because last time I looked at AdWords (way back in early 2011), it made no sense to me at all. Google has really improved their online tutorials and help menu since then.

When I sat down this evening to complete my AdWords assignment for next week, the campaign grew organically and easily, and my draft ads received an average Quality Score of 7/10, which is not bad for a first attempt.

If Google AdWords has always had you stumped, take 3 minutes to watch this short animation. The audio isn’t great, but it might just give you that same ‘a-ha!’ moment.

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