Full Stack Content Creator
What is a full stack content creator?
A digital marketing expert
A full stack content creator is an expert in creating digital marketing content for your website. We start by taking an holistic overview of your marketing strategy, and turn it into an action plan that is both targeted and measurable. This might include creating Instagram or LinkedIn posts, writing articles for your website or Substack, shooting short videos for your YouTube channel or creating a new email marketing funnel to engage and convert your newsletter subscribers.
Creating and curating social media posts
We build a content calendar around the action plan, tailored to your goals. Your goals may include increasing the number of followers, or views on your videos or posts, which is nice, but not necessarily strategic. What you REALLY want is probably more visitors to your website, more people signing up to your newsletter, more sales for your products and services. And you want to know what’s actually working, especially if you’re paying to promote your posts.
Measuring the effectiveness of digital campaigns
That’s where’ the ‘full stack’ part comes in: we do all the measuring for you. We’ll know in a day or two what’s working, and what’s not. Should you pause your LinkedIn Boost, or continue it for another week? Should you widen the scope of one of your Google Ad Groups, or narrow it? And if you’re a nonprofit, have you applied for your free Google Ad Grants account? If not, why not? It’s worth up to $10,000 a month in free text ads. A full stack content creator can help you with that too.
Find me on Substack
You’ll find more about my personal projects and creative side on Substack, where I explore a range of topics on the art of holding it all together, from pre-retirement, to finding peace with your body, to decluttering (or maybe even ‘Swedish Death Cleaning’ for the morbidly inclined), to messing things up again, to driving into the countryside with the wind in your hair
